How would you use six seconds of looping, short-form video to engage your customers?
Businesses have been coming up with creative and interesting ways to answer that question using Vine, a Twitter-owned mobile app that has been making waves ever since it launched this year.
Though many speculated about the demise of the social network after Instagram Video launched, it has becoming increasingly clear that Vine continues to serve its niche, and offers a different-enough experience to indicate that it won’t go away anytime soon.
Oh, and it just hit 40 million users.
Here are some interesting ways small businesses can use Vine for effective customer engagement:
1. Influencer marketing
When it comes to user-generated content, keep the 1 percent rule in mind. The 1 percent rule states that of all users, 90 percent consume, 9 percent edit and 1 percent actively create new content. Tapping into that 1 percent of a platform’s most popular users could mean getting your brand or product exposed to millions of individuals.