Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing.
Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad.
Obviously, the former group has an incentive to tell you how great social media marketing is and the latter group has a negative bias toward communications technologies. Does the truth lie somewhere in the middle? Kind of.
With proper planning and successful execution, social media marketing can be effective for practically any business.