7 difficult social media marketing truths
The reality of effective online efforts can be hard for marketers to admit. Here are several things you should know before you embark on your next campaign.
Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing.
Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad.
Related: Social-Media Marketing Is Not Dead: 10 Companies That Are Still Rocking It
Obviously, the former group has an incentive to tell you how great social media marketing is and the latter group has a negative bias toward communications technologies. Does the truth lie somewhere in the middle? Kind of.
With proper planning and successful execution, social media marketing can be effective for practically any business.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.