It’s spring cleaning time! Your social media audit is a virtual feather duster away.
OK, let’s get real: “Social media audit” sounds like a project that social media managers really don’t want to undertake. But spring has sprung, and this time of renewal and rejuvenation is a great time to revisit the nuts, bolts, and other such connective parts of the online machine that you brave social media marketers have constructed around your brand.
So, rather than “social media audit,” let’s call this process something a wee bit more fun, like: seven easy steps to social media spring cleaning.
That sounds better, doesn’t it? I’ve tried to make your social media audit as painless as possible. Hey, I like you.
1. Audit permissions on all your social media sites
When was the last time you took a look at who had access to manage your Facebook Page, Twitter feed, or third-party app that posts across sites? The reality is that a lot of us use multiple sites, tools and logins—and this makes the permissions piece an organic one, as employees leave companies and change roles. Log in to everything and make sure your permissions are in line with your current employee job descriptions.