Because the organization’s message is the most important thing, that seems the logical approach for beginning the creative process.
However, if you embark on content creation in exactly the opposite manner—with your fans’ needs first, with your organization’s messages, campaigns, and values as resources to serve up the content your fans need—your content will consistently reach and engage more people.
Here are seven habits of engaging Facebook content creators:
1. Understanding your audience
Before you begin posting content, evaluate and gain a solid idea of your audience: “Does it consist of women, seniors, Americans…?” If you have Facebook personae, that’s even better.
However, the people you want to be interacting with via your content may be different from those who are actually engaging with your content.
To have a well-rounded picture of the difference between your intended audience and people who engage with your Facebook page, head over to the “People” tab in Facebook Insights; you’ll find demographics for fans, the people your page reaches and those it engages.
2. Validating sense of social self