7 Facebook tips to enhance your brand

Online marketing, especially for nonprofits and smaller companies, can be daunting, but these helpful hints can help you keep up with today’s breakneck pace.

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Social media has gone mainstream. Icons for Facebook, Twitter, and other social networks show up on packages in the grocery store, on store windows, and on billboards everywhere. Even TV commercials have hashtags.

The normalization and ever-presence of social media lead people to assume they know just what to do. What’s worse, folks at nonprofits are sometimes afraid to ask questions, for fear of seeming “out of the loop.”

The good news is that social media’s fast pace means that the tips and tricks are constantly changing and evolving. Because nonprofits have so much work to do, on top of keeping up with social media, it’s difficult to find the time to master all the little tips that will help you reach your audiences more effectively, and in the way that you want.

Here are some tips for Facebook that could make your life easier:

1. Edit link preview titles.

When you post links to share with your community, you can edit the preview titles that Facebook shows, so you can provide additional context.

2. Edit preview text.

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