7 guidelines for launching a stellar blog

Looking for insights on how to begin your blogging journey? Newbie communicators and others new to the blogosphere should take note—here are tactics to employ.

Ragan Insider Content

Many PR pros are passionate about blogging and social media.

During a recent guest lecture at one of Kirk Hazlett’s Communication classes at Curry College, I talked about why and how to launch a blog.

Based on a variety of student questions, it occurred to me that I should write about how to start a blog. When researching, I was surprised at the lack of basic information geared toward launching a blog.

Although there are countless articles on the technical aspects, I didn’t find insight that would help blogging newbies. Here are seven things you should know before launching your first blog:

1. Use your blog to learn.

If you are a PR student, launching your own blog and writing regularly, it will help you structure your ideas and will teach you to look for blog post topics everywhere, as well as how to frame them from a PR perspective.

2. Blogs are great a networking tool.

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