Stephen Covey’s seminal work, “The 7 Habits of Highly Successful People,” has been in my library for more than a decade. If you haven’t read it, it’s a must read. It’s timeless.
The seven habits are applicable to anyone, and for public relations professionals, they are particularly helpful in your work with journalists, clients and the public. Here are ways you can apply Covey’s proven seven habits to your PR work.
Habit 1: Be proactive.
Instead of waiting for an opportunity to emerge, smart PR pros create opportunities.
This is especially applicable to client relationships and business development. As Angelique Rewers of The Corporate Agent says, “Sell to the spark”: