Technology and social networking have clearly changed the way we communicate. If you use social media and online networking to increase your sales and grow your business, there’s good news. You don’t have to reinvent the wheel. Success leaves clues.
1. Share good content without selling. Become a trusted resource for people who need your expertise. Check out Tamar Weinberg. She’s a top-notch example of an insightful writer and resource. Hint: When posting a link, don’t lead people to a landing page for your book, webinar, e-zine or CD series. If you want to “hawk stuff,” go to your local flea market.
2. Write to express, not to impress. Whether it’s a bylined article, blog or newsletter, just be yourself. Friends, followers and connections will appreciate your authenticity, style and candor. Read a few posts from Seth Godin. Big words and industry jargon can quickly confuse readers and/or viewers. Hint: People will not check a thesaurus or dictionary; they will simply hit delete and move on. Keep their attention.