7 important digital marketing trends for 2016

Digital marketing trends fade easily, and skeptical marketers often gloss over the ‘latest thing’ to avoid reworking a strategy. One industry pro suggests the opposite with these insights.

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Many marketers are ignoring key trends that could revolutionize digital marketing.

Lean thinking, for example, has become an important approach, but many marketing trend spotters are scoffing at it.

Here are seven digital marketing trends that dedicated marketers shouldn’t disregard:

1. Dataless digital marketing just won’t cut it anymore.

Most of your competitors are using data to secure their brand’s position and wield influence within the digital marketing world.

Using data in your digital marketing helps you capitalize on trends. Data also help digital marketers to personalize their approach to certain groups, increasing the probability of attracting repeat visitors who might later become loyal customers.

Data will help marketers identify which content, channel or platform is working best for their audience to enhance an effective strategy or to turn around lagging efforts.

2. Facebook may prove more powerful than Google.

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