Christmas trees, warm coats and even jack-o’lanterns make merry in PR campaigns
What are the most clever and effective PR campaigns this holiday season? As always, a good way to brainstorm for your own ideas is to scour the Web and see what other PR types have created. Here’s a look at seven campaigns:
1. Spreading warmth. I never thought the lifespan of a coat could be poignant until I saw Lands’ End’s “the Big Warm Up” video. This was one of the best viral campaigns I’ve seen in a long time. The video moves along quickly, it’s emotionally captivating, and it’s for a good cause. Viewers were invited to enter their names before watching it and, as you might have guessed, their names appear in the video near the end.