7 key insights for consistently publishing your blog

Passion is important, but so are inertia, a workable format and knowing when to stop tinkering.

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If you want to publish articles on a consistent basis, remember these key points:

1. Starting is the hardest part. Most days I don’t feel like sitting down to write, but once I start, I almost always get into it—and then I don’t want to stop. Inertia is powerful.

2. Stick to a consistent format. A format will help you get started because you have been there before and don’t need to think as much. Plus, consistently formatted writing denotes professionalism, which is always good.

3. The more you publish, the easier it gets. Try getting on a monthly, weekly or even daily publishing streak. “Streaks require commitment at first,” Seth Godin wrote in his 4,015th daily article, “but then the commitment turns into a practice, and the practice into a habit. Habits are much easier to maintain than commitments.” Again, inertia.

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