7 key insights for consistently publishing your blog

Passion is important, but so are inertia, a workable format and knowing when to stop tinkering.

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If you want to publish articles on a consistent basis, remember these key points:

1. Starting is the hardest part. Most days I don’t feel like sitting down to write, but once I start, I almost always get into it—and then I don’t want to stop. Inertia is powerful.

2. Stick to a consistent format. A format will help you get started because you have been there before and don’t need to think as much. Plus, consistently formatted writing denotes professionalism, which is always good.

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3. The more you publish, the easier it gets. Try getting on a monthly, weekly or even daily publishing streak. “Streaks require commitment at first,” Seth Godin wrote in his 4,015th daily article, “but then the commitment turns into a practice, and the practice into a habit. Habits are much easier to maintain than commitments.” Again, inertia.

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