7 myths about PR software—busted

Data, technology and new-school public relations approaches are transforming the industry. One pro advises using them to your advantage with these tongue-in-cheek tips.

Ragan Insider Premium Content
Ragan Insider Content

There’s no denying that various technologies have changed the PR industry.

Social media, smartphones, mobile apps and instant communication influence consumers’ daily routines. To interact on their level, tech companies have developed tools for agency and corporate PR experts.

That is nonsense, right? When it comes to PR in the digital age, steer clear of fancy software if you want to work harder, not smarter. Here are some PR software myths, debunked.

1. Why use media database software, when Excel works just fine?

Many PR pros use Excel spreadsheets, but that doesn’t mean they enjoy it. Inputting each table in its own unique format and copying contacts from one file to another is such a joy, isn’t it?

Why give all that up for online software that’s accessible from all over the world?

2. No one would prefer a visually attractive, interactive press release

The press release is an essential PR tool . So, why would you venture into the unknown?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.