7 pieces of jargon you should know

As much as we rail against using jargon, there are some terms that you should know (and use) when it comes to marketing.

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However, a little jargon is necessary sometimes.

This is particularly true if your organization is considering hiring an inbound marketing agency. Knowing the key terms can bolster your credibility and prevent you from being screwed.

Here are seven pieces of marketing jargon you should know:

1. Long-tail keywords

Google’s new algorithm, Hummingbird, focuses on user intent, which is the concept behind long-tail keywords. Long-term keywords are search queries that contain three or more words. For example, a regular keyword would be “PR companies.” But a long-term keyword would be something like “bilingual PR companies in Montreal.”

2. Meta descriptions

A meta description is a summary of the information that can be found on a Web page. You can optimize the meta descriptions by using keywords, since these descriptions show up in search results along with the links to the pages.

3. Algorithms

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