7 Pinterest marketing mistakes to avoid

A brand presence on Pinterest is great—as long as the initial impression is sharp, the updates continually fresh and not ‘spammy,’ and the interaction with followers lively and engaging.

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If you use Pinterest for business, you’re probably interested in doing it in a manner that produces the best results.

Are you thinking about how you can entice others to repin your images, how to build your follower base, and how to use Pinterest to drive brand awareness and traffic to your website?

Ideally, you’re tying your efforts on Pinterest to your business efforts as a whole and integrating them with your other marketing objectives. My business focuses almost exclusively on Pinterest best practices, which led me to develop this post on how to avoid common mistakes such as:

1. Not posting often enough.

Consistency is important. Not pinning enough is the sin I see most often. Worse, I see Pinterest pages that haven’t been updated in months. If it’s the Christmas season and you have a Valentine’s Day board featured, it doesn’t speak much to the credibility of your brand—or of you as a Pinterest user.

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