7 PR and crisis woes from Flint

The lead-laden water that has poisoned city residents dominated Gov. Snyder’s State of the State address Tuesday, but it’s been a busy 24 hours. Here’s a breakdown of what’s happened.

Ragan Insider Premium Content
Ragan Insider Content

There are “mini crises within the crisis” in Flint, Michigan.

For nearly a year, residents in the urban community have been consuming lead-contaminated water from the Flint River. Despite citizen’s complaints about murky and foul-smelling water—and scientific research conducted in part with a local hospital and whistleblower doctor—the situation has never been properly addressed. Until now.

On Tuesday evening, Gov. Rick Snyder acknowledged in his State of the State address that he failed in his responsibility to protect citizens.

Let’s dissect the various messages and consider whether leaders and their representatives have helped or hindered.

Snyder’s speech and role

1. Crisis: Broken trust and failed leadership.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.