7 pro tips to ace media interviews

Help your clients demonstrate expertise, temper personal anecdotes with data, employ humor and learn to appreciate the power of ‘I’ll get back to you.’

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Once you land an interview, however, that’s not the time to relax. For some, it can require an intensive media training session. For others, a simple review of the interviewer’s background and expectations is all that’s necessary.

We can’t all represent stars like Jeff Bezos. Many clients are more like Anthony Scaramucci, but either way, we can help generate opportunities that serve their interests well.

Here are seven tips we’ve gleaned over the years:

1. Always accompany clients to interviews.

Anna Mariotti, public information coordinator at WSP USA, stresses the importance of clients’ having a media liaison or PR person sit in on the interview. She reasons:

It adds a layer of accountability and an extra set of ears. A PR rep can speak up in a conversational manner if necessary to clarify any statements made by the interviewee that may be vague, unclear or open to interpretation.

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