Once you land an interview, however, that’s not the time to relax. For some, it can require an intensive media training session. For others, a simple review of the interviewer’s background and expectations is all that’s necessary.
Here are seven tips we’ve gleaned over the years:
1. Always accompany clients to interviews.
Anna Mariotti, public information coordinator at WSP USA, stresses the importance of clients’ having a media liaison or PR person sit in on the interview. She reasons:
It adds a layer of accountability and an extra set of ears. A PR rep can speak up in a conversational manner if necessary to clarify any statements made by the interviewee that may be vague, unclear or open to interpretation.