7 reasons organic social media remains essential

With the organic reach of content shrinking on the web, why should you continue to invest in the strategy? Here are six reasons not to abandon ship.

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Your organic reach strategy isn’t a lost cause.

Here are seven reasons why it’s still worth a fair allocation of time, effort and resource:

1. Organic social media efforts are cost-effective.

Even though it takes time and energy to create social media updates, they’re still extremely cost-effective. You can post as many updates as you want across your social media channels and every single update is free to share, making it a realistic option to combine with other marketing tactics for a comprehensive content strategy.

2. Social media provides authenticity.

As Top Rank Blog explains, “The importance of authenticity cannot be overstated. Social media gives brand managers the opportunity to show their target audience who they are, not just what they sell.”

Social media users know that when they see an ad, someone is trying to sell them something. However, through non-paid updates, organizations can provide a genuine look into what defines their brand.

3. Organic social media complements advertising.

If you see a Facebook ad in your feed and click on the company’s profile, you expect to see more relevant content on their page, right?

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