7 reasons your employees are not that into you

There are reasons why employees have stopped caring about their jobs. The good news is that there are identifiable symptoms—and remedies, too.

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Do you wish your employees shared your commitment to your organization’s goals and success? If you can relate, join the club.

Here are seven reasons your employees are not that into you:

1. Employees don’t know what game they’re in, how it’s played, or what the stakes are. The majority of employees don’t understand their employer’s vision, business goals, strategy, brand promise, key initiatives, and marketplace realities, according to a survey of 23,000 employees conducted by Harris Interactive. Their research revealed that only 37 percent of employees understood what their employer was trying to achieve and why.

Stephen Covey translated this sad reality into a soccer analogy. He wrote that if the typical organization were a soccer team, only four of the 11 players on the field would know which goal to shoot at.

Besides compromising their ability to perform well, not knowing the big picture leads to disinterest. How can you get excited about something you know little to nothing about? Reflect on how well leadership communicates your mission and vision in real-life terms, rather than in slogans and platitudes. Think about how much your employees know about:

The more they know, the more they are likely to care.

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