7 social media lessons from Star Wars

Remind your social media resistant CEO that “Fear is the path to the dark side.”

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Here are seven social media marketing lessons from Star Wars:

1. “You must unlearn what you have learned.” Yoda in “Star Wars Episode V: The Empire Strikes Back”

For many companies, social media requires unlearning many of the processes employees have already learned. As a communicator, it’s critical to get rid of the corporate-speak to sound like a real person.

Tip: Ensure your employees understand that they represent your brand on social media platforms. The language they use, the way they respond to customers, and how they look reflect on your brand. Train your staff to present your organization consistently when they engage on social media.

2. “I’m just a simple man, trying to make my way in the universe.” Jango Fett in “Star Wars Episode II: Attack of the Clones”

On social media platforms, everyone is part of the community and has something to contribute. Together, we create something bigger than any individual.

Tip: Contribute to the conversation, and become part of the community and smaller groups. Help others and pay it forward.

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