How networking skills can reap dividends throughout your organization
When you think of social media roles, chances are you think of a community manager or the generic “social media manager,” which is usually some function of the marketing department. But there are loads of other potential roles that can integrate or represent social media alongside other business areas. Let’s take a look:
1. Social phone operator
At Radian6, we have folks that help us staff the front lines of what we call our Listening Grid. They’re responsible for working the dashboard, picking up the alerts and properly routing posts that require engagement or attention. In the case of mature organizations, this can easily be a full-time role, but for companies just getting started in social media, it can probably be part of someone’s or several people’s jobs.
Existing roles that might incorporate this: customer support specialists, tech-savvy receptionists, department assistants or coordinators
2. Lead generation