Editor’s note: This story and video clip are taken from Ragan’s new distance-learning portal RaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.
Some guy in China creates a Facebook page for a major brand. It looks official and has accumulated 30,000 likes. Time to call out the big guns in Legal?
Not if you’re the Phoenix Suns. The NBA team enlisted Facebook’s help to claim the page, but it found a way to keep the fan who lost the site happy.
The team thanked him and sent him an autographed jersey and a shoe worn by a Suns player in a game, says Jeramie McPeek, vice president of digital for the Phoenix Suns.
“Engaging is all about building a stronger relationship with our fans,” McPeek says.
In a Ragan Training video, McPeek offers insights into the sports team’s award-winning strategy on Facebook, Twitter, Instagram, and other platforms. Here are some slam-dunk tactics you can try:
1. Don’t blab. Ask.