7 swift steps to master SEO

Writers who understand search engine optimization can help their organizations or clients digitally leapfrog the competition.

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Anyone writing for a living today should know the basics of search engine optimization (SEO).

Increasing your search engine ranking is a labyrinth contingent upon a multitude of fickle factors, but writing great content still plays an important role.

Incorporating basic principles of SEO into your writing is not difficult, but it does require practice and preparation. Here are seven tips for SEO-friendly writing:

Once you’ve settled on a topic, use a site such as Google Trends or Buzzsumo to research what specifically people are searching for related to that topic. Make a list of consistently popular words and phrases you can target.

To save time down the road, compile relevant topic-keyword lists to pull from in the future.

As you write your content, make sure your keywords appear regularly—but not too frequently. Google frowns on keyword stuffing and could rank your website lower if you jam in keywords all over the place.

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