7 tactics to get greater reach for your brand’s Facebook posts

Encourage your fans to get notifications, or try cross-promoting your updates on other social media platforms. That’s just the beginning, though.

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Are you tired of reaching fewer than 5 percent of your fans with your Facebook posts?

If so, here are techniques for getting your updates into your audience’s news feeds:

1. Advise your fans to receive notifications.

Fans’ “liking” your page does not guarantee that they will see your updates. So, remind your fans that by opting in to “Get Notifications,” they can be sure to see your updates.


Even better than telling them how to do it, as George Takei does in that example, is to show them. You can use this screenshot, or capture one from your own page:


This is one update you should boost with Facebook advertising to reach your fans. It could lead to a huge increase in organic reach for your page.

Want to get your employees involved and active online? Download our free guide: 6 steps to crafting an internal social media plan.

2. Add video to your Facebook Page posts.

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