By now, brands have been using Facebook in their social media marketing strategy for years. Although the network seems old hat, it is also filled with untapped potential. Think you know everything there is to know about Facebook? Here are a few things you might not have known you could do: 1. Text to “like.” Facebook gives your fans the ability to “like” your page through text message. All you need to do is text “Like [insert your page username here]” to FBOOK (32665). Users will not only automatically like your Facebook page, but they will also get notifications from your brand (which they can opt out of). 2. Post embedding. Facebook allows you to embed a post on your blog or website. Users can also like your page directly from the embedded post. Click the arrow on the top right corner of the post to find the embedding code.
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