Welcome to the year of the smartphone.
In March, Nielsen predicted that more people in the United States will own and use smartphones than so-called “feature” phones, a.k.a. standard cell phones, by the end of 2011. Other studies have shown that smartphone users are using the devices more and more in their daily lives, for purposes such as shopping.
Meanwhile, analysts expect that sales of tablet PCs such as the iPad could more than double in 2011, from about 10 million to more than 24 million.
What does all this mean? “Everybody has to get into mobile communication,” says Shel Holtz of Holtz Communication. “If you’re not developing a strategy now, you’re late.”
As you develop that strategy, here are some key tips from Holtz and other experts:
Your regular website won’t cut it.