7 tips to craft scintillating headlines that will hook readers

Write teasers that elicit happy, positive thoughts, and keep them snappy. Lists and how-tos are also enduringly popular—for a specific scientific reason.

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Strategically crafted headlines can draw in even the most disinterested, skeptical readers. If your headlines are bland and uninspired, you could be losing potential clients or customers.

How do you write compelling headlines that attract readers? Here are seven tips to rope in readers with tasty teasers:

1. Craft ’emotional’ headlines that elicit positive, happy thoughts.

CoSchedule analyzed more than 5.5 million headlines that were entered into its Headline Analyzer tool.

CoSchedule combined that data with social sharing analytics and top content reports to understand which headlines work the best. The company found that emotional headlines that are positive and happy drive more shares.

Why is that? The anticipation of positive benefits and emotions motivates us to share.

When it comes to anticipation, our feelings play a big role in how we respond to our own curiosity.

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