How exactly can one become a better PR pro? Over the years I’ve picked up some tricks that will help you polish your skills and become the best you can be:
1. Write daily.
One of the most important skills a PR pro can possess is the ability to write. You must always strive to strengthen your writing skills. Spend time writing every day, whether it’s on a blog, for a press release, or in your personal journal. Exercise your writing muscles regularly.
2. Get out there and mingle.
Get out from behind your computer and focus on building quality, face-to-face relationships. Start interacting with your peers, clients, media members, prospects, etc. Attend networking events. On occasion, hold meetings in person. You need to work on your relationship-building and networking skills.
3. Don’t be afraid to try new things.
Times are changing, and it’s time for fresh ideas and innovative approaches to PR. Don’t be afraid to challenge the industry norm. Come up with new ideas, and take calculated risks that could deliver remarkable results.
4. Embrace data.