7 ways to become a better PR pro

No matter how many years you’ve been in the business, you need to keep your skills sharp. Regularly reading, writing and trying new things can help you do so.


Whether you’re a newbie or you’ve been in PR for years, there’s always room to improve your skills. Doing so will help you achieve better results for your clients and your career.

How exactly can one become a better PR pro? Over the years I’ve picked up some tricks that will help you polish your skills and become the best you can be:

1. Write daily.

One of the most important skills a PR pro can possess is the ability to write. You must always strive to strengthen your writing skills. Spend time writing every day, whether it’s on a blog, for a press release, or in your personal journal. Exercise your writing muscles regularly.

2. Get out there and mingle.

Get out from behind your computer and focus on building quality, face-to-face relationships. Start interacting with your peers, clients, media members, prospects, etc. Attend networking events. On occasion, hold meetings in person. You need to work on your relationship-building and networking skills.

3. Don’t be afraid to try new things.

Times are changing, and it’s time for fresh ideas and innovative approaches to PR. Don’t be afraid to challenge the industry norm. Come up with new ideas, and take calculated risks that could deliver remarkable results.

4. Embrace data.

The best PR pros are focused on delivering measurable results. Don’t shy away from data-embrace it. Become a sharp analyst who measures everything and can prove his worth.

5. Read about PR.

Your PR education should never stop. Read books, blogs, articles, forum threads and anything else related to PR. Try to take in as many perspectives as possible so you can learn new things and develop your own ideas and perspective.

6. Read something unrelated to business and PR.

Not all of your reading material should be about PR. I like to mix it up and read fiction or other things that have nothing to do with PR. Why? Because I like to study how other people write. I love the art of putting words together, and the best way to improve your writing is to learn from the best.

7. Get in a newsroom.

How can you expect to influence reporters and the media if you don’t understand the environment they work in? Spend some time in a newsroom so you can better understand what reporters are up against. Ask some of your contacts if you can swing by their workplaces.

What are some other tips you’d offer to PR pros who want to improve their skills?

Mickie Kennedy is the CEO and founder of eReleases and blogs at PR Fuel, where a version of this article originally appeared.

Topics: PR

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