7 ways to improve the timing of your internal emails

Trying to step up your internal messaging? Send your emails at the right time on the right day of the week—and consider making an appointment with your employees.

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You’ve got an email lined up to fire off to your employees, and you’re ready to click the “send” button.

Then a thought causes you to freeze up: Is this the best time to reach them?

The success of emails depends not only on snappy subject lines and clever visuals. Timing also matters.

Every internal communicator knows not to launch an important workplace safety update on Thanksgiving weekend. To successfully reach your employees, though, your email strategy requires deeper thought than just avoiding days off.

Internal communicators must email at the optimal time and day—and must measure to see what works and what doesn’t get through. In this global age, there is the additional challenge of scheduling or managing delivery times for employees worldwide so the messages don’t get lost in the flood of incoming.

Here are a few tips:

Choose the right day of the week.

At Deloitte Services, communicators seldom send an email on Friday. At BECU, Mondays are also out. Why? Because communicators know their workforces—and can measure what gets opened and read on those days.

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