How do I get more “likes” for my Facebook page?
This is a common refrain among brands looking to expand their Facebook presence. They know they should be on that platform, but they’re not sure whether it’s worth devoting the amount of time and energy required to grow their Facebook audience. For them, the potential for return on investment (ROI) is murky at best and not easily quantifiable.
The psychology of social media sharing
A New York Times study found that:
The art and science of Facebook marketing can seem mysterious and daunting, and “likes” in and of themselves are not a magic bullet for increasing sales. But expanding an audience of people who are interested in your products and offering them targeted, useful content on a regular basis should lead to improved Facebook page engagement.