How do I get more “likes” for my Facebook page?
This is a common refrain among brands looking to expand their Facebook presence. They know they should be on that platform, but they’re not sure whether it’s worth devoting the amount of time and energy required to grow their Facebook audience. For them, the potential for return on investment (ROI) is murky at best and not easily quantifiable.
The psychology of social media sharing
A New York Times study found that:
- 49 percent of social media users share content that helps them inform others about things they care about and which have the potential to change opinions or encourage action.
- 68 percent of social media users share content so they can give their friends a better sense of who they are and what they care about.
- 84 percent of social media users share content that helps them support causes they care about.
The art and science of Facebook marketing can seem mysterious and daunting, and “likes” in and of themselves are not a magic bullet for increasing sales. But expanding an audience of people who are interested in your products and offering them targeted, useful content on a regular basis should lead to improved Facebook page engagement.
Here are a few activities that can make a huge difference in the number of fans drawn to your page and how they engage and interact with your content. [Via]
Here are seven ways to increase your Facebook “likes” in a few minutes a day:
1. Make connections.
Connect with Facebook administrators who serve a similar demographic; then, develop a cross-promotion strategy.
Use Facebook’s native functionality to invite your email subscribers to “like” your page by providing incentives for them to do so. Facebook also has an email feature that enables you to engage those who don’t respond to your invitation and further entice them to connect.
2. Share content on your page.
Share original content and compelling photos that are audience-appropriate.
Post frequently about newsworthy stories that are relevant to your readers.
3. Be active.
Comment on other pages where your target audience is already having conversations.Share and tag your business page from your personal Facebook account.
If you host live events, post lots of photos and encourage your fans to tag themselves. Offer your fans discounts or specials.
4. Link your page to Twitter.
Once you do this, your Facebook posts will be automatically tweeted in 140 characters or fewer.
Remember that Twitter is different from Facebook and requires a specific type of management.
5. Host a contest.
Facebook contest apps are an inexpensive and easy way to have fun promoting your products. Most apps can be configured to require contestants to “like” your page before entering the contest.
The most popular prize categories for Facebook contests are travel, entertainment, music, technology, and fashion gifts.
6. Use Facebook advertising to your best advantage.
Facebook’s targeting feature allows you to choose the demographic you want to reach. Sponsored stories enable you to advertise your business’s page to friends of those who already “like” your page.
Upload your email subscriber list, and include members in your advertising campaigns. Split-test your ads, because conversion rates can drop by 50 percent after the first 24 hours.
7. Promote your page online and offline.
Display a sign in your store window encouraging customers to “like” your page.
Add links or info on your page to your other types of advertising. Include your Facebook page address on all promotional materials, including your business cards.
Use your page info in all of your marketing materials—brochures, posters, media kits, collateral, and other promotional items. Mention your page to people you meet, and encourage them to like it.
Following these tips should go a long way toward expanding your Facebook fan base.
A version of this article first appeared on Pamorama.net.