The other day, a close friend of mine relayed a rather hilarious anecdote about a Twitter account she had recently unfollowed. “Every tweet,” she laughed, “was punctuated with seven to 10 exclamation marks. Every single tweet!!!!!!!!!!”
Though we chuckled about why anyone would want to waste 10 of their allotted 140 characters by violently exclaiming something, we began to think: What makes someone click the “Unfollow” button on a person’s profile? What are the underlying reasons behind a decision that is usually made instantaneously?
If you’ve ever wondered something along those lines, you’re in luck. Here are seven ways you can lose Twitter followers, and what you can do to prevent it:
Your Twitter feed is repost after repost after repost.
Whether you’ve set up your Twitter account to automatically tweet your Facebook posts, or you share every single one of your Instagram photos to your Twitter feed, don’t do it. It’s lazy and sloppy, and it’s likely your message is getting truncated (or worse, lost) beyond the point of recognition or clarity.
You have 140 characters to work your magic, so do so.
Caps lock is your best friend.