When you write for a living, it can be easy to forget that you enjoy doing it for fun.
You compose so many press releases, executive speeches and blog posts that writing becomes monotonous and uninspiring. It’s work.
Though writing is your job, that doesn’t mean it has to be boring—it shouldn’t be anywhere close. Your ultimate task as a communicator is to make lackluster corporate messages relevant, interesting and inspiring.
You can’t do that, however, if you’re in a creative rut.
If you’re feeling uninspired about your work, I propose a challenge. November is National Novel Writing Month—NaNoWriMo for short. The movement challenges writers of all stripes to draft 50,000 words of a novel by the end of the month.
To get my creative muscles back in shape, I’m launching my own NaNoWriMo project. I’m challenging myself to write 50,000 words about absolutely anything from Nov. 1-30, and I invite you to do the same. Any topic or format is fair game; the only requirements are that the writing be personal (no work-related missives allowed) and that you challenge yourself creatively.