7 ways to take a stand, engage talent and communicate internally

Organizations are enhancing their respective brands as they seek to reach a new generation of employees who embrace social purpose. Here’s how to do that authentically.

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How to communicate internally

You’re ready to take a stand as an organization—to embrace an issue, push for a social good or up your game in attracting potential employees.

Experts agree that before planting your flag in an issue or patting yourself on the back for your good deeds, you should do a deep dive internally. This is all the more important as a new generation of employees and consumers demands corporate social responsibility.

“There has to be a thread through hiring, onboarding, performance evaluations, all-company communications, team meetings, metrics, events, leadership behavior, et cetera, that demonstrates what the values look like in life—in the desired culture,” says Kim Clark, a consultant who formerly headed communications for GoDaddy. “It’s a balance and an art form, but through it all stand integrity and trust.”

So how do you adopt a cause that is authentic to your organization, communicate that to employees and position yourself as an employer of choice?

Here are seven best practices to do just that:

1. Start with self-evaluation.

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