Although PowerPoint has been around for years, it is still the king of presentation software tools. It is a critical arrow in my business-marketing quiver, which might surprise you.
Here are seven ways to use PowerPoint slides to create new value for your social media marketing efforts.
1. Post to Slideshare
When I teach classes to experienced marketers, I am always surprised to learn how many people have never heard of SlideShare. This is one of the fastest and easiest ways to populate the social Web with great content because we all have PowerPoint presentations.
Before a class one day, I uploaded my presentation slides to SlideShare so the students could access them later. Within an hour, the slides had 150 views. None of the views were from students because I hadn’t taught the class yet.
Slideshare is free, fast, flexible, and has a premium option that allows to you to collect detailed analytics on your views.
2. Spice up a blog post
You need to have some kind of entertainment value in your blog posts to keep people’s attention. One of the easiest ways to do this is to mix up the media you use. If you have a PowerPoint slide deck that you want the world to see, why not embed it in a blog post?