7 ways to transform PowerPoint slides into social media gold

Embed your presentation on LinkedIn, make an eBook, spice up a blog post, and more.

Although PowerPoint has been around for years, it is still the king of presentation software tools. It is a critical arrow in my business-marketing quiver, which might surprise you.

Here are seven ways to use PowerPoint slides to create new value for your social media marketing efforts.

1. Post to Slideshare

When I teach classes to experienced marketers, I am always surprised to learn how many people have never heard of SlideShare. This is one of the fastest and easiest ways to populate the social Web with great content because we all have PowerPoint presentations.

Before a class one day, I uploaded my presentation slides to SlideShare so the students could access them later. Within an hour, the slides had 150 views. None of the views were from students because I hadn’t taught the class yet.

Slideshare is free, fast, flexible, and has a premium option that allows to you to collect detailed analytics on your views.

2. Spice up a blog post

You need to have some kind of entertainment value in your blog posts to keep people’s attention. One of the easiest ways to do this is to mix up the media you use. If you have a PowerPoint slide deck that you want the world to see, why not embed it in a blog post?

I’m not a “techy” kind of guy, but even I can do this. One of the sharing options under each SlideShare presentation is to embed. Copy this code, paste it in the HTML view of your blog editing platform, and voila! You have a multimedia blog post.

Keep in mind, you also have the option to share other great presentations you find. This is an easy way to find excellent content and spread the social media love to somebody who created something great.

3. Embed in LinkedIn

Did you know you can display Slideshare presentations on your LinkedIn profile? This is a simple and effective way to show prospective employers, clients and business partners what you can do. Why not include a compelling description of your business or a captivating graphical resume? Here is how PowerPoint presentations look on LinkedIn:

4. Create your own art

I use PowerPoint to create every original illustration I use. The latest version of PowerPoint has rich photo editing capabilities for bloggers on the go. The ability to manipulate art or add text, shapes and other objects is perfect for a busy blogger.

5. Make an eBook

What is an eBook, anyway? Is it a book? A brochure? Some of the best eBooks I’ve seen are simply enhanced PowerPoint presentations.

PowerPoint is an ideal format to combine content, interesting graphics and illustrations in an effective and inexpensive way. I originally created my free blogging eBook in PowerPoint.

6. Integrate social with traditional marketing

I’ve been thinking about ways that companies can make content go viral within an organization, and PowerPoint has to be a key ingredient. Think about using a PowerPoint presentation to connect with customers in a number of ways.

Let’s say you created a helpful PowerPoint presentation to teach people how to save money with one of your products. Here are some ways you can incorporate it into your social media strategy:

  • Post it on Slideshare. Shorten the link on Bit.ly so you can track all clicks.
  • Embed the SlideShare post on your blog.
  • Have all sales employees highlight the post and Bit.ly link on Twitter, as well as in Facebook and LinkedIn updates.
  • Use the presentation link to be helpful—not “salesy”—in Q&A forums like Focus, Quora and LinkedIn Group Discussions.
  • Embed the presentation in your customer e-newsletter.
  • Encourage your sales team to use the link to be proactive in helping customers.

7. Create premium content

One of the cool things about SlideShare is that you can make presentations private. This way you can easily provide password protected VIP content to your most valuable customers and business partners.

What are the creative ways you use PowerPoint?

Mark Schaefer is the executive director of Schaefer Marketing Solutions and blogs at grow, where a version of this article originally ran.

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