8 areas PR pros should focus on in 2016
When planning your strategies for the upcoming year, keep these emerging trends in mind.
Successful PR pros keep track of current trends and adjust their efforts to meet the changing media landscape.
It’s important to focus on the most important strategies that will best boost your campaigns.
As organizations around the world lay the groundwork for their 2016 plans, here are eight areas of focus in the social and digital space that will be crucial for the year ahead:
1. Agility
Real-time campaigns demand a workflow overhaul. A 24-hour review process won’t cut it when trends break on social media.
Ketchum has built an integrated and agile workflow that we’ve packaged as a proposition called StoryWorks. Our newsrooms combine listening, strategists, creative and community management all working in a live environment.
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