PR 8 briefing essentials for your exec’s big interview Is your bigwig hiding under the desk in fear of that media sit-down? Here’s how to beef up the prep document—and help get out your message. By Russell Working@byworkingMay 1, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.