8 common networking blunders that PR newbies commit

Many involve missing opportunities—to optimize online platforms, to ask probing questions of industry veterans or to rule out undesirable career paths.

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Networking gets harder once you become more seasoned. It’s definitely easier when you’re starting out in a career; most professionals are eager to help the next generation.

As a young professional, I made many networking mistakes. I see those junior to me making the same errors, from missing the opportunity to talk to someone who can help them advance to avoiding making connections with journalists. These are easy to correct, though.

To help, here are eight common networking mistakes that PR novices make:

1. Forgetting about digital networking. LinkedIn and Twitter can be used for conversations and networking—they just happen to be online. Too often, young professionals create a LinkedIn profile to get a job but abandon it once they start working. It’s an accessible, high-visibility networking platform that affords your personal brand a solid foundation. Twitter is a complementary tool that can help you understand important issues, allow you to join industry conversations and help build rapport with reporters.

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