The change in Instagram’s algorithm, though great for users, has created challenges for marketers.
Its announcement about the change said, in part, “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”
Now marketers must work harder to increase engagement and interest and to get their content seen. Here are eight tactics to boost followers’ engagement and interest:
1. Create an editorial calendar. People like to know what to expect from the brands they follow on social media, so be consistent with the content you’re sharing. Create an editorial calendar with specific themes for different days of the week. You might share quotes for Motivation Monday, tips on Tip Tuesday or pics from the past on Throwback Thursday. If your audience expects certain content from you, they’ll notice it when they scroll their feeds, and you’ll have a better chance of fostering engagement. See what’s been working for you so far. Keep sharing the content followers like, and avoid the posts that haven’t gotten much attention.