8 keys to foster a culture of creativity

Are you keen to spark fresh ideas? Try blocking off time for brainstorming, creating contests, recognizing achievements and getting outside the office.

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Few, though, take the time and effort to develop the sort of culture where that can happen.

Many assume that creativity happens randomly and spontaneously. However, evidence shows there are systematic ways to spur novel ideas. Robert Epstein has identified four core competencies that can spur innovation:

Here are eight tips to spark a creative environment:

1. Set up a system for gathering, assessing and rewarding creativity. Schedule time for brainstorming and generating new ideas, and block off time to follow up on every idea. This reinforces creativity’s essential role in your organization. Reserving time for and rewarding creativity also shows that your leaders take it seriously. Without that commitment, it’s unlikely staffers will put time and effort into stretching themselves.

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