In January, I shared five words never to use in a press release. This is a follow-up with suggestions gleaned from the comments to the story as well as observations inspired by the thousands of press releases I’ve read while working at PR.com.
Here are some commonly used phrases to nix:
1. Pleased/proud/thrilled/excited to announce
We already know you’re pleased to make this announcement, otherwise you probably wouldn’t be announcing it. Rather than use this go-to introduction, go straight into the meat of what you have to say. It’s fine to say you’re announcing something, but the overly happy modifiers are unnecessary.
2. When asked for his/her input