8 reasons job seekers should start blogging

Consider your blog a wide-open avenue to advancement—or your first job, says this expert.

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Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force, and I always recommend blogging to get ahead in almost any career. Here’s why:

1. Show what you’re made of.

In a job interview, you have to try to convince people of what you know. In a blog, you can show them. Blog about recent events in your industry and your views on trends. Demonstrate your areas of expertise. Blog about what you aspire to be.

2. Build a professional network.

There are lots of examples of people finding jobs through connections in a blog community. Last week I helped connect a young woman with the marketing scene in Chicago because I was impressed with her blog. Your blog community can be a network that gets you a job.

3. Engaging versus advertising.

Face it. No matter how creative, a resume is still an advertisement. I struggle to read a long resume carefully. I will read interesting stories on a blog all day long. Compelling content gets and holds the attention of employers.

4. A marketable skill.

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