8 secrets to being an all-star PR pro

You might think the PR industry is filled with cocktail parties and client successes, but it’s a stressful career that requires hard work. Here’s how you can navigate it.

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Jumping into the public relations industry might seem like a glamorous career path.

People see publicists attending glamorous events, sipping wine with their coworkers and working with splashy brands, but often don’t realize how stressful the job can be.

To survive and thrive in this fast-paced industry, you must stay grounded, keep a cool head and learn to embrace stressful moments. Follow these eight tips to survive—and thrive—in PR:

1. Be organized.

Between juggling multiple accounts, upcoming TV and radio segments and organizing countless interviews, it is important that nothing falls through the cracks.

Whether you live by your Outlook calendar, make to-do lists on napkins or have a beautifully bulleted agenda, make sure you have your game plan together.

2. Embrace multitasking.


If you don’t enjoy the thrill of having your heart race and thinking multiple times a day, “How am I going to get all of this done?” you are in the wrong field. You must learn to love multitasking and PR’s hectic environment, or else it can swallow you.

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