8 shocking new social media facts

I’m pleased to collaborate with Edison Research on the new Social Habit Project. I’m a numbers geek, so I’m overjoyed to finally get some social media data we can trust.

Here are eight fantastic facts from the Social Habit’s latest study.

1. Seven percent of Americans have never heard of Facebook.

How can seven out of 100 people have no clue about Facebook? The social network has dominated all media—not just social media—for a couple of years now. It’s on TV, in magazines, and in the news. It even has its own movie.

This is one mind-blowing fact. Who are these people? Even my mom knows about the “Facebox.”

2. Eighty percent of Americans between the ages of 18-24 use Facebook.

Can you name any other product in the world that 80 percent of young people in the United States use? I asked this question in a class once and somebody shouted “toilet paper.” Very funny, but that’s not a brand.