8 smart writing habits to build a better blog

Focus on consistency, originality, relevance, personalization and usefulness.


We’ve all been told how important high-quality content is for business success, but what exactly does that mean?

Developing an excellent blog is an obvious answer, but becoming a successful blogger takes work. It takes incessant writing and rewriting, experimenting, and figuring out how to get your message to resonate with your audience.

What are you doing to promote your business online and expand your audience? If blogging is your aim, here are eight habits to do it right:

1. Write a little every day.

Writing requires practice. You don’t need to crank out copy to publish each day, just concentrate on generating enough to improve your skills.

You don’t have to be a great writer to succeed with your business blog. It’s more about writing material your audience is looking for. Practical, helpful tips trump elaborate writing.

2. Generate original ideas.

Idea generation might be the most significant good writing habit you can practice.

Your blog post is only as good as your idea. If you write about a topic your audience doesn’t care about, it doesn’t matter how interesting it is to you. Your blog will be a ghost town.

Here are three tips to produce fresher ideas:

  • Ask your audience what they want to read about.
  • Answer common questions you routinely address when interacting with customers.
  • Conduct keyword research to see what people are already searching for.

Don’t just regurgitate stale information you find elsewhere online. Come up with original points, or put your own spin on someone else’s. Give your audience something they’re not finding in other places.

3. Incorporate your personal style into the post.

Your audience has unlimited choices for where they could be consuming information. They chose you. Make sure you reward their choice with a bit of unique personality.

You can be both professional and informal at the same time. Practice writing in a conversational, inviting tone.

4. Talk directly to your customer.

There may be ideas you want to write about. There may be concepts near and dear to your business, but all that matters is what your audience cares about. Filter every topic through that lens.

Write simply, avoid jargon and keep it concise.

5. Keep grammar and spelling clean.

Errors reflect poorly on you and your business. Sloppy writing shows incompetence, apathy and lack of attention to detail. Clean writing, however, reinforces trust.

6. Read inside and outside your industry.

The more well-rounded you are, the more creative ideas you can bring to your business and your blog. Reading about a multitude of topics will make you a much better blogger.

7. Reach out to other bloggers.

Writing can be a lonely pursuit. Connect with other writers and bloggers who can offer support, insight, ideas and possibly even constructive criticism.

8. Learn how to self-promote.

You can’t just hit publish and wait for a rush of attention. Strategically, tastefully promoting your work is essential if you want to reach a wider audience. Just don’t overdo it.

Participating in social media groups, commenting on other blogs and sharing other people’s blog posts can help you build credibility and get more traction when you share your own content.

What good writing habits can you share? What has worked for you in the past? Please share any ideas in the comments.

Matt Brennan is a Chicago-area marketing copywriter and the author of “Write Right-Sell Now.” A version of this post first appeared on his blog.

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