Lt. Col. Andrew Morton of the U.S. Army Reserve knows how to cover a lot of territory in short order. Morton, the Reserve’s chief of social media and the Web, did so recently at Ragan Communications’ Social Media for PR and Corporate Communications conference.
Here are some key takeaways:
1. Don’t be afraid of getting fired. You have to earnestly and honestly communicate what’s important without worrying about the repercussions, Morton said. But he acknowledged that’s easier said than done. “It’d be very cavalier for me to say that to you and say, ‘Go out and do it.'”