8 social media trends to watch in 2011

Are laptops, surveys, focus groups, and market research dead and gone? Will you do marcom and PR from your mobile phone? Social media expert Gini Dietrich hazards a guess about what will be hot in 2011.

Every Thursday, we take a question from Arment Dietrich Facebook fans and answer it via video on Spin Sucks and YouTube. A few weeks ago the question was, “How much should I budget for social media?” You can view the response here.

That got us thinking about budgeting for 2011 in general. Not just how much you should budget, but which tools, technologies, and ideas you should be considering as you create a plan.

Following are eight trends to be watching.

1. Net neutrality. If you pay attention to only one trend in 2011, it should be net neutrality. Anytime you see news where Google and Verizon are mentioned together, read the story. If what they want to do passes, the Web will soon be a paid model, just like cable television. That means the end of a level playing field on the Web.

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