8 steps to clean up your online reputation

Nothing is more valuable to a brand than its reputation. Follow this guide to keep yours squeaky clean.

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Do you remember the story about the pizza shop owner in Florida, Scott Van Duzer, who hugged President Obama during a campaign stop in 2012?

The president stopped by Van Duzer’s restaurant to recognize him for his efforts in helping provide blood to patients in his county. What Van Duzer didn’t expect was the big bear hug he gave the president to make national news-and bring trolls to his company’s Yelp page.

People from across the country left negative reviews on the page, even if they’d never eaten at the restaurant. One reviewer wrote, “Most of y’all Democrats can’t afford to eat at this restaurant anyway. They don’t accept food stamps.”

Hundreds of anti-Obama reviewers flooded the page to criticize Van Duzer, his restaurant and his political beliefs.

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