8 steps to prepare for a Twitter attack

A nasty tweet denigrates your product or service—or, worse, your CEO—and gets retweeted again and again. Now what? Don’t get caught flat-footed; ready yourself with these tips.

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How prepared is your organization for a social media attack?

If someone posts a defamatory tweet about you, your company or your products, are you prepared to do anything about it? How can you best prepare?

At the recent Strategic Corporate Communication and Research Conference, sponsored by the Institute for Public Relations and Prime Research, this subject prompted an enlightening and frightening discussion.

Cottage industries are addressing that very issue. Organizations are grappling with a key question: If a negative “tweet” is sent about them, how would they respond?

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