It’s graduation season—the time of year when many new PR pros are putting their degree to work.
You have a lot to learn.
Here are some lessons that may not have been taught in class but will help you navigate your career.
1. Work hard to stand out. Did you know there are now 4.8 PR pros to every reporter . I found this to be an eye-opening statistic. For those new to the profession, it means you need to rock it. Build a solid foundation by honing your writing and storytelling skills, which will be important whatever your ultimate career goal may be. Check your attitude at the door. Go the extra mile without being asked, and you’ll get further faster.
2. Write! It’s a vital skill for PR practitioners. What’s the best way to become a better writer? Write. If you don’t have a lot of writing experience, find ways to write more. Ask for opportunities at work or write your own blog. Even if no one reads it, the experience you gain is worth it.