I’m thinking we need a jolly old elf dedicated to rewarding communications professionals. If we had one, these goodies for today’s PR rock stars would be on his sleigh:
1. Unlimited coffee
Keep your eggnog. This time of year, PR pros need the hard stuff: caffeine. Communicators need a lot of energy to survive the year-end chaos. Yes, coffee will always be popular in our industry. Throw in a personal barista, and your PR buddy will love you forever.
2. Planner 2.0
What gift would make this truly the most wonderful time of the year for a pressured PR pro? It’s not a daily planner, but rather a personal assistant to shop for gifts and the perfect holiday party outfit. As much as PR pros think they can do it all, with so many deadlines leading up to the holiday, here’s a reality check: “Ain’t nobody got time for that.”
3. Bye-bye, breaking news